I Hate the Cold Calling Script

The Cold Calling Script

(Click here for Leads w/o Calls)

There are probably fewer things in life tougher than making cold calls. Ask anybody that's every worked in a cold calling "boiler room" or call center and they'll quickly tell you that if you have ANY fear of rejection what so ever than stay away from cold calling. Cold calling script or not, this is a brutal way to make a living. As a matter of fact, very few people DO make a living at it.

Cold calling has been around as long as sales itself and the industries that use it span across every market sector. The good sales people rely on cold call scripts and the very good sales people have tweaked their scripts to in such a way as to make them their own. The whole idea to using a cold calling technique such as scripts stems from the fact that there is a need and more profit in becoming efficient. Cold calling scripts help to do that because as the script becomes more and more employed, the caller gets a feel for which words or phrases work better in the call and therefore have a higher closing ratio. Some words or phrases get tossed and others added in an attempt to have the prima "pitch".

Cold calling has some very real hurdles that must be overcome to be effective. Abuse by the person being called, hang ups, no answer, pressure tactics for closings, very good possibility of a no show after the call or a cancellation of the order shortly after the call are just some of the pains of cold calling. The "golden egg" of the perfect cold calling script is something similar to a holy grail quest. It never seems to end.

One of the worst aspects of cold calling is the sheer number of contacts that must be made to acquire the sale. All sales are formulaic and every good sales person knows that x number of contacts will equal y numbers of sales. Very often the equation requires hugh numbers of contacts to spit out a small percentage of sales. It's the nature of the beast.

However, more and more there is a trend growing that seeks to reverse the attributes of cold calling, and thereby negating the need for cold calling scripts. It seeks to eliminate the #1 problem of cold calling, namely, that people are reluctant to speak with, never mind purchase from, someone they don't know. There's always the fear of the scam artist lurking in the back of the prospective clients mind. So, what needs to happen is to soften the approach by building a relationship first that seems warms up the client slowly, building trust in the vendor over time so that when a product is finally introduced into the relationship the client is much more accepting to it and therefore there's a higher ratio of sales. In some cases, the client may actually seek out the vendor because of the trust now engendered. The once "hunter" now becomes the "hunted". The perfect scenario.

This attraction marketing, as it's becoming known by, takes longer to foster, but, virtually eliminates the need for cold calling all together and produces results that are longer lasting and with more repeat sales since there is a bond now between the two parties. Something to consider if your in a field that requires cold calling.

For sales and leads (galore) without the cold calling click here: Leads w/o Calls